Project Info
Course center Provider: Europe for all
PIC: 948745070 OID: E10049367
Locations: Milano Italy;
Category: Teaching Method
MOBILE MARKETING
MOTIVATION
Knows the basic principles and concepts of the theory of organization and management from its first creators to modern times, list the various schools that make up the history of this discipline.
Recognize the principles of evaluation of entrepreneurial and effective activities and proper communication within the organization as well as its surroundings.
Define and select the correct type of organizational structure of the company (eg service, production) with the selected activity profile.
METHOD
Can use the acquired skills to create small, uncomplicated sports and tourist organizations, set its goals and assess their role in the social environment. Can recognize effective actions and apply the appropriate method of managing them and choose the appropriate management style.
Can classify organizational structures useful for a given type of sports and tourist organization taking into account the specificity of their activities.
Can design organizational structures for a selected company.
PROGRAMME
Day 1
-Welcome Meeting.
-Rules applicable in Italy, information about Milano and general information about the Programme.
-Managing partecipant’s expectations about the program.
-Needs analysis, presentation of the program, bibliographic and study material indications, question time
-Social activities
Day 2
-Introduction to Mobile Marketing .
-Mobile Marketing Management workshop
Day 3
-Mobile-Optimized Websites.
-Text Message Marketing
Day 4
Social Media workshop
Mobile Advertising.
Day 5
-Mobile Apps
-Mobile Commerce
Day 6
-Mobile Customer Relationship Management.
-Mobile Customer Acquisition.
-Mobile direct mail
Day 7
-Mobile Business and Mobile TV.
-Mobile Marketing Research.
-Final evaluation, providing course materials and the certificate of participation.
Dates:
2024
from 07/04/2024 to 13/04/2024
from 09/06/2024 to 15/06/2024
from 01/12/2024 to 07/12/2024
2025
from 19/01/2025 to 25/01/2025
from 21/09/2025 to 27/09/2025
from 07/12/2025 to 13/12/2025
The dates may be changed by according the needs of the participants .
We can also provide at accomodation, airport services etc.
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