METHOD

A user is invited to contribute to the site’s content by commenting on published articles, or creating a user account or profile on the site, which may enable increased participation. By increasing emphasis on these already-extant capabilities, they encourage users to rely more on their browser for user interface, application software (“apps”) and file storage facilities.
Web 2.0 offers almost all users the same freedom to contribute. This opens the possibility for serious debate and collaboration.

OUTCOMES

Web 2.0 could allow for more collaborative education.
Blogs give students a public space to interact with one another and the content of the class.
Web 2.0 can increase the public’s understanding of science, which could improve government policy decisions.
This increase could then lead to better communication between researchers and the public, more substantive discussion, and more informed policy decision.
Know that proper communication facilitates running a business and allows for optimal decision making.
Recgnize the role of management in enterprises / institutions